What Your Designer Wants to Know
About Your Project
- Audience
- Who is your target audience?
- Why will they be visiting your website?
- What will they expect to find there?
- Are they worried about internet security?
- Will your audience have any special needs? Think about
dial-up versus broadband connections, monitor size, accessibility concerns (visual and mobility impairments), language and literacy concerns
- Budget
- What is your website budget?
- What percentage of your budget is for design and development? What percentage is for marketing? What percentage is for maintenance?
- Color
- What colors do you like?
- What colors do you hate?
- What emotions would you like your site to evoke, and what colors do you think would create the effect or mood you desire?
- Content
- Do you have a logo, graphics, and/or photographs?
- Do you have text content written, proofread, and spellchecked?
- Have you tested your content on others to see if they understand what you are trying to communicate?
- Hosting
- Do you have a web host?
- Do you have a domain name?
- Site Type
- Is your site static, an online brochure?
- Do you need a dynamic site that your visitors can interact with?
- Do you need photo galleries? Animation? Audio? Video?
- Do you need custom forms and database applications? Online shopping?
- Sample Sites and Features
- Are there sites you particularly like?
- What features have you seen on other websites that you particularly dislike or find difficult to use?
- The Future of Your Site
- How do you expect your site to grow and change in the future?
- How will your content change?
- If you plan to have frequent or extensive changes, will you make them yourself? If not, what is your budget for site maintenance and updates?
- Marketing and SEO
- Have you done market research on your product/service to get a list of the most popular relevant keywords?
- Do you have a budget for marketing your website, or will you be doing your own search engine submission, link exchanges, pay-per-click campaigns, email newsletters, etc.?
